Visual guidelines have been developed to help the Lifesaving Society and our Affiliates achieve a consistent identity that speaks to the many quality programs and services that the Society has to offer. These guidelines apply to print, electronic, and web communications using the Society's logos and images.
Consistent and repetitive use of the visual images will unify and strengthen the Society's identity and image in the community. This positive public image will enhance our leadership volunteers' and Affiliates' ability to promote their programs and services into their community. With this collective action, all involved in the delivery of Society programs and services will benefit.